Digital Rebels Consulting - Crushing B2b, Crush Competition, Sales and Marketing Consulting

Our M.A.P. Process

Discovery, investigation, due diligence, market conditions, analysis, insights

#1 Market

Identify your true competitive alternatives, not just your category peers.
Pinpoint the unique attributes that set you apart—through the lens of customer value.
Choose or reframe the market category that makes your product’s value obvious.

Why it matters: Buyers need a frame of reference. If you don’t set the context, your competitors will.

Ideas, strategies, insights, analysis, markets

#2 Align

Map the customer’s pain, triggers, and priorities to your unique capabilities.
Create a clear messaging architecture grounded in business outcomes.
Align your story with your economic buyers, not just users.

Why it matters: The best product won’t win if your story doesn’t match how customers make decisions.

Implementation, sales, marketing, product, support,

#3 Propel

Build talk tracks, pitch decks, battlecards, and sales narratives.
Train sales, marketing, and customer success to consistently tell the same story.
Align leadership around the positioning to ensure strategic consistency.

Why it matters: Positioning only works if it’s adopted. Execution is the multiplier of strategy.